Marketers: tailor your campaigns to the mindset and mood of your audiences

We’re excited to share an IPA Touchpoints data informed, Audience-First Performance whitepaper: ‘How connecting with the mindset and mood of audiences at Work, Rest and Play is a catalyst for better brand and business outcomes from advertising campaigns’.

The Work.Rest.Play. (WRP) planning model was created to enable marketers to tailor their campaigns to the mindset and mood of their audiences, ensuring that every touchpoint is optimised for true effectiveness.

Written in partnership with All Response Media, this whitepaper details the rigorous research into marketing effectiveness and behavioural science, that powered the creation of the Work.Rest.Play. framework, and is endorsed with a foreword from the IPA (Institute of Practitioners in Advertising).

Through WRP, marketers can now gain clear visibility of the activities, mood, and media behaviours of their audiences throughout the average day, and how these fit within Work, Rest and Play phases. This is a crucial development that will advance decisions across the full marketing mix – improving the deployment of advertising assets, messaging, and media channels by accounting for audience behaviours and context.

You can download the whitepaper here: https://lnkd.in/etfdYMSp