AUDIENCE-FIRST PRODUCTION

Create

AI-driven content origination. Full lifecycle of asset production management across campaigns, collaborating with diverse creative partners to transform ideas into impactful content.

Scale

Borderless network amplifying campaigns across markets, delivering high-volume, multi-format content through integrated teams and streamlined production systems.

Personalize

Audience-first content at scale engaging the right audiences and driving precise results by combining strategic insight, creative thinking, and smart automation.

ALL IN FOR OUR PLANET

As part of the wider Havas network, we are working to drastically reduce our greenhouse gas emissions. To this end, the Havas Group have launched a bold climate strategy aimed at reducing our emissions by more than 60% by 2025. From that point onwards, Havas has set itself the objective of contributing to a global net zero carbon strategy by adopting an approach aligned with the Paris Agreement. POP is proud to be an investor and founding member of AdGreen, working towards eliminating negative environmental impact in production.

WHAT DOES IT MEAN IN PRACTICE?

We work hard to ensure every production has the minimum possible carbon footprint, by reviewing, assessing and, where possible, modifying every element of the campaign journey. From script to delivery, we live and breathe the mantra ‘reduce, re-use, recycle’, in order to make our output as sustainable as possible. 

ALL IN FOR OUR PEOPLE

Our mantra is simple: we’re all in. We believe that everyone in our business is responsible for diversity and inclusion, and we are working collectively to ensure our culture is as inclusive as it possibly can be. For Prose on Pixels, this extends beyond our employees into every facet of the production process.

OUR MEASURES OF SUCCESS

That our productions are fully represented by diverse talent and voices, and that we are actively supporting the next generation of creative talent.

We do this by working closely with Free the Work, a global non-profit striving to level the playing field for underrepresented creators. We also adhere to the APA Production Diversity Plan, to ensure our productions are represented by diverse talent and voices. And we nurture the next generation of talent through our Platformer program, a Kickstarter initiative designed to provide industry experience and training opportunities.

If you’d like to know more about our approach to DE&I, please get in touch.

POP BLOG

• Going beyond perfection: Insights on SATIS 2026 in Paris by Sandy Semelin, AI Production Lead
  AI can generate the perfect image — but it needs to create an emotional connection with an audience, too. At SATIS 2026, the conversations centered around this very challenge. On November 5th at Docks de Paris in Aubervilliers, Jean-Yves Le… Read more: Going beyond perfection: Insights on SATIS 2026 in Paris by Sandy Semelin, AI Production Lead
• Humans of POP: Steven Petitpas-Polselli, Head of Scale, France & Prague
  At the age of just five years old, Steven Petitpas-Polselli was already learning to play chess. He would go on to play competitively for more than 20 years, while getting a literary education and crafting a career based on hands-on… Read more: Humans of POP: Steven Petitpas-Polselli, Head of Scale, France & Prague
• Campaign Spotlight: Behind the Production of Hotels.com x Arsenal 
  What happens when a hotel booking platform meets one of the world’s most iconic football clubs? The result is “Check in to north London“, a film created to introduce Hotels.com as Arsenal‘s official partner and position north London as a… Read more: Campaign Spotlight: Behind the Production of Hotels.com x Arsenal